A Warrior without a King
A professional knows the change she is hoping to make.
The audience she hopes will resonate with her idea and become part of the change.
It makes no sense to market your idea to just a thoughtless and emotionless organization.
Rather, organizations are made up of departments. People who in a particular department just might resonate with your idea.
When we sell to an organization, it makes no sense to sell to the wrong department.