A Warrior without a King
There are many terms people can use to describe someone else.
“That plumber is always late to my appointment.”
“That plumber often would leave visible shoe print on my carpet.”
“I had to call the plumber back to fix the same problem just to be sure.”
Nothing against the plumbing professional by the way. The plumber I have been using for my home is a pro. He is always on-time, take care of putting on shoe protector, and always fixed the problem on the first try.
However, when you advertise yourself as a professional plumber who is on-time, detail-oriented, and skillful, do your customers’ comments match what you say on your business card?
When people talk about you, what do they say?
As it turns out, people comments are the actual branding statements that count, not what is printed on your business card.