The Four Principles of Storytelling

A Warrior without a King

People who face the buying decision will often try to leverage their world views and justify the decision based on the view.

To succeed in marketing professionally, we need to target our storytelling at one more of the following emotions.

  • Gain
  • Fear
  • Opportunity
  • Left Out

Often, the buyer is not the person who owns the funding. Another word, what will I tell my boss?

Everyone has a world view that we try to justify from one moment to another. The individual world views help to shape the decisions we make.

What emotions do you want people to take away when they interact with you?

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