Incongruity, another one of the sources for innovation discussed by Peter Drucker, can indicate an underlying “fault.”

This “fault” is essentially a discrepancy between “what is” and what “ought to be.”

Incongruity can take place within an industry, a market, and a process.

Sometimes, the incongruity may be visible to the people within or close to the industry, market, or process — the “insiders.”

However, the same insiders often may notice it but treat the status quo as a reason for not initiating change.

Therefore, they miss the great innovation opportunities to exploit these incongruities to the organization’s advantage.

Did you notice any incongruities within a process or your market that you can exploit to your advantage?

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