Creating Scarcity

A Warrior without a King

A business sustains itself by fulfilling demand, and scarcity drives demand.

Six things can create scarcity.

  • Expertise
  • Knowledge
  • Connections (In today’s economy, this is far more important than the first two.)
  • Reputation
  • Tools
  • Handiness

In today’s economy with examples such as Uber and Lyft, pure handiness is the least preferred approach.

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