Choose your customers

A Warrior without a King

Three pre-requisites before someone can become a potential customer for you to choose.

  • Find a customer who has money
  • Find a customer who has a problem and knows it
  • Find a solution that only you can provide

All three conditions should be in place, so you will have the best leverage. Here is a bonus to capitalize on.

Do it in a way that makes people eager to tell others about you. Be remarkable.

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