Advantage Through Timing

A Warrior without a King

How do you create advantages for yourself by leveraging the element of timing? By creating something that is …

  • Imminent
  • Instigated

For example, how do you run a focus group for your prospective marketing clients?

Do you wait to be hired first before organizing the focus group? Or you organize it first then get hired?

Hint: the latter choice is both imminent and instigating.

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