What assets will you build?

A Warrior without a King

These are the primary examples of asset you can build to add for others.

  • Brand: the promise you make and the expectations people have
  • Permission: privilege to deliver anticipated personal and relevant messages to people who want to get them
  • Expertise: how good you are at your craft

Compared to others who do what you do, rank yourself on: reputation, knowledge, expertise, tools, and handiness. Which will you invest in developing?