In his book “Managing the Non-Profit Organization,” Peter Drucker wrote about a valuable lesson he received from one of his teachers when he was a young boy.
The teacher asked Drucker and his classmates to think about this question, “What do you want to be remembered for?”
Drucker believed this question is critical to ask for self-renewal and self-improvement reasons. By honestly answering this question for ourselves, it can push us to see ourselves as a different person – the person we can become.
I think the same question is just as important for brand-building effort. We do not determine how our brand appears in front of others – other people label and judge us all the time.
Without thinking about this important question and answering it with a well-considered purpose, we do not stand a chance to influence others’ views on where we stand.
“What do you want to be remembered for?” or just as importantly… “Would we miss you when you are gone?”