Measurement and Management

“If You Can’t Measure It, You Can’t Manage It” is frequently quoted when emphasizing the importance of managing with data, not just with intuition alone.

Some took the quote and ran with the metric gathering exercises. The data-gathering effort accumulates tons of data with a hope to find that key insight to show what the organization out to be doing next.

Perhaps the question to ask first is this. What outcomes do we all want to see and in what context/reality do we need to work with?

After determining the outcome/process to manage, ask the question of what data do we need and whether the investment of collecting the data might outstrip the benefit.

Ask the hard questions first. The resulting data collected will be a lot more meaningful.